Overview Audience Profile Screens Ad Formats  
The largely female audience of MSN Lifestyle is expanding with our Lifestyle Men section, creating broad and targeted opportunities for advertisers.

Demographics

Gender
    • 25.5% are Male
    • 74.6% are Female
Age
    • 24.5% are 55+
    • 7.8% are 18-24
    • 67.8% are 25-54
Income
    • 69.8% have a household income of $50K+
    • 47.8% have a household income of $75K+
    • 21.9% have a household income of $50,000-74,999
    • 22.4% have a household income of $75,000-99,999
    • 16.3% have a household income of $100,000-149,999
    • 9.2% have a household income of $150K+
Education & Occupation
    • 51.6% have graduated college or higher
    • 33.1% are professional/managerial
Marital Status
    • 69.6% are married
    • 95.7% have children
Online Usage
    • 69.6% access the web every day
    • 95.7% have a broadband connection
    • 60.1% access the web from work
    • 95.9% access the web from home
Online Purchasing
    • 72.1% have purchased online in the past 30 days
Source: @Plan Fall 2009