Overview Audience Profile Screens Ad Formats  

Target Active Online Consumers on MSN Lifestyle

MSN Lifestyle combines meaningful content, useful tools, and an active community of nearly 7 million monthly users who look to the site for inspiration.1 Share your brand message during key moments of interest as consumers search for the latest offerings in food and entertainment, beauty, fashion, home décor, family, relationships, leisure, and travel.

Audience Demographics:
  • The average audience profile of MSN Lifestyle is 44, female, married, and 45 percent have children.1
  • The Lifestyle audience is affluent with an average household income of $76.4K.1

 

Why Advertise on MSN Lifestyle?
  • Reach affluent, internet-savvy women—and men. MSN Lifestyle is a premier destination that integrates relevant tools and content for affluent, educated women aged 25 to 54 and professional men aged 34 to 49.1 
     
  • Get it all. Gen Xers demand more from every aspect of their lives. In MSN Lifestyle, they find a deep, dynamic site that is easy to use and full of engaging tools. With over 10 different content providers, MSN Lifestyle advertising provides a relevant, contextual backdrop for advertisers'products and services.
     
  • Use targeting and rich media to send your message. Leverage rich media and ad targeting to craft an online ad campaign that helps the MSN Lifestyle audience engage with your brand.

Start connecting with the affluent MSN Lifestyle audience. Contact a sales representative today.

 


1. @Plan, Summer 2008.