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Featured in pubCenter is a reporting dashboard that gives you a quick glance at your performance data including ad units, clicks, ad impressions, clickthrough rate (CTR), revenue and cost per thousand impressions (effective CPM). It also let you quickly see your month-to-date earnings. Keep in mind that report data will be available for the previous day's ad impressions at the start of every business day. Data is updated throughout the day and the previous day’s data may not be available. If you're running Windows Vista, you can install the Earnings Gadget to get up-to-date status information about fiscal activity related to your account.
Once you sign in to pubCenter, you will see the reporting dashboard with today’s and month-to-date’s performance and earnings data. pubCenter gives you the option to view your data in a graphical or numerical format. You can also click on a section of the pie chart for detailed ad unit information.
You can run any of the quick reports simply by clicking on any of the quick report types: account performance, ad unit performance, channel performance, property performance or ad unit rotator performance. Every time you run a report, pubCenter gives you the option to export your data to a .csv or .zip file for your review.
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