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Mobile Search Ads 
In its effort to expand into the mobile advertising market, Microsoft adCenter offers U.S. advertisers the ability to launch Mobile Search Ads campaigns. These consist of short, text-based ads delivered by Microsoft adCenter that let searchers click on the ad’s landing page and/or click to call the business directly from their mobile devices.
Why Invest in Mobile Search Ads?
Mobile Search Ads reach more customers. In spring 2009, Microsoft adCenter launched a deal to provide Bing and mobile advertising on Verizon Wireless devices, giving our advertisers exclusive access to millions of mobile subscribers.
What Is a Mobile Search Ad?
Microsoft adCenter Mobile Search Ads makes it easier than ever for people to get the information they care about—any time, any place. Mobile Search Ads are short, text-based ads delivered by Microsoft adCenter that let searchers click on the ad’s landing page and/or click to call the business directly from their mobile device. Users can also get directions, traffic, weather and movie information right from their cell phone or PDA web browser. Mobile Search Ads help on-the-go consumers stay informed and connected.
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