Harnessing the Power of Negative Keywords

Negative keywords can reduce irrelevant queries and minimize the number of times your ad shows up in unrelated searches. By creating a negative keyword list, you can specify the keywords or phrases that you do not want to trigger a result in the display of your ad when a customer types them in a search query. 

Utilizing negative keywords can help reduce your advertising costs by keeping your ad from appearing in searches that are not related to your business. This means you could potentially spend less of your budget on queries that bring little to no ROI.

• About Keyword Relevancy (adCenter Learning Center)
• Qualifying Traffic with Negative Keywords (adCenter Blog Post)
• Keyword Group Detection Tool (Research Both Positive and Negative Keywords) (adCenter Labs)