Managing Disapproved Keywords

The Microsoft adCenter team routinely reviews uploaded keywords and ads to ensure that they comply with our editorial guidelines. If you have received a notice from the adCenter team that your keywords or ad groups were disapproved, there are several ways to find a solution.

Watch an Editorial Review Tutorial

After viewing this tutorial, you will be able to interpret specific reasons for editorial disapproval as listed in ad groups and email notifications, and understand the appeals process for disapproved keywords.
 Watch an editorial review tutorial

Review the Editorial Guidelines

The Microsoft adCenter editorial guidelines ensure a better experience for Bing users, and better ROI for those displaying their ads on Bing and other pages on the Microsoft network.
 Review the editorial guidelines

Change a Keyword in adCenter

Sometimes a simple change is all you need. Follow these step-by-step instructions on how to add a new keyword and delete an old one.
 Change a keyword in adCenter

Reasons for Editorial Disapproval

There are several reasons why your ads or keywords may have been disapproved—maybe you've used a forbidden keyword or excessive or random capitalization in your ad. Review the primary reasons for editorial disapproval.
 Reasons for editorial disapproval

Appeal Disapproved Ads and Keywords

Learn how you can appeal the decision to disapprove ads or keywords in your orders.
 Appeal disapproved ads and keywords

Search Learning Center
Go

Related Links