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Disapproved Keywords

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The Microsoft adCenter team routinely reviews uploaded keywords and ads to ensure that they comply with our Editorial Guidelines. If you’ve ever received a notice from the adCenter team that your keywords or ad groups were disapproved, there are several ways in which you can find a solution.
Watch an editorial review tutorial

Watch an Editorial Review Tutorial

After viewing this tutorial you will be able to interpret specific reasons for editorial disapproval as listed in ad groups and email notifications, understand the appeals process for disapproved keywords, and more.
Review the editorial guidelines

Review the Editorial Guidelines

The Microsoft adCenter Editorial Guidelines ensure a better experience for those using Bing, and better ROI for those displaying their ads on Bing and other pages on the Microsoft network.
Change a keyword in adCenter

Change a Keyword in adCenter

Sometimes a simple change is all you need. Follow these step-by-step instructions on how to add a new keyword and delete an old one.
Reasons for editorial disapproval

Reasons for Editorial Disapproval

There are potentially several reasons why your ads or keywords may have been disapproved—maybe you've used a forbidden keyword or excessive or random capitalization in you ad. Review the primary reasons for editorial disapproval.
Appeal disapproved ads and keywords

Appeal Disapproved Ads and Keywords

Learn how you can appeal the reasons why Microsoft adCenter disapproved ads or keywords in your orders.
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