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Dynamic Text

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A customized ad is more likely to appeal to potential customers because it is more relevant. Using dynamic text can help improve the click-through rate and conversion rate of your ads, and when you use dynamic text as a placeholder, you can quickly update multiple ads simultaneously.  


Benefits of Using Dynamic Text

  View the tutorial

When you work with dynamic text, you can customize your Search Ads by using text variables. You first create a base ad, and then you indicate which parts of the ad will change, depending on factors such as keyword search queries by potential customers. 

Dynamic text also applies to Content AdsBeta. Instead of responding to a search query, Microsoft adCenter scans the content of a website and identifies and prioritizes its keywords. By using a certain algorithm, adCenter then generates the equivalent of a search query.
Learn About the Types of Dynamic Text

Learn About Dynamic Text Types

You'll find three types of dynamic text:

  • Keyword: Customize your ad based on search queries
  • Destination URL: Change the destination URL based on search queries
  • Placeholders: Revise multiple ads simultaneously by using placeholders 
Modify Ads

Use Dynamic Text to Simultaneously Change Ads

You can use placeholder variables to change many ads simultaneously. Placeholders can save you time if you want to update numerous ads throughout your campaign.
Send Customers to a Specific Page

Use Dynamic Text to Send Customers to a Specific Page

You can use destination URL variables to send customers to various landing pages, based on their search queries.
Use Dynamic Text to Insert Keywords Into Ads

Use Dynamic Text to Insert Keywords Into Ads

Making your ads more relevant to customers can help increase the click-through rate (CTR) and the conversion rate of your ad campaign.
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