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Building an adCenter Campaign

1. Create a campaign. Your account can contain multiple campaigns, so be sure to use a naming convention that helps you track them easily. See the article Create a campaign in adCenter Help.
2. Create an ad group. Each campaign contains one or more ad groups, and each ad group contains one or more ads and their associated keywords. See the article Create an ad group in adCenter Help.
3. Write an ad. An ad consists of a title, some descriptive text, the display URL, and the destination URL. You can create as many as 20 ads for each ad group. You'll want to follow the Editorial Guidelines to help ensure that your ads and keywords get approved as quickly as possible. See the articles Create an ad and About writing effective ads in adCenter Help.
4. Build a keyword list. Select all of the keywords that you think customers might type to trigger your ad. If you want help in creating your keyword list, try using the keyword research tool. See the Learning Center Keyword Relevancy article for more information.
5. Place your bids. Set a monthly budget for your campaign, bid on your keywords, and, if you want, bid on any special targeting options, such as age, gender, or geographical location. See the Learning Center article Budgeting and Bidding.
6. Submit your ad.
7. Check the status of your ads and keywords. You'll be notified via e-mail if any of your ads or keywords are disapproved. However, you can view the status of your ads and keywords at any time. See the Learning Center article Managing Disapproved Keywords for more information on how to resolve editorial disapprovals and more.