Boost Your Campaign Performance

Taking steps to track and optimize your campaigns will help attract more relevant clicks and qualified customers to your business. Microsoft adCenter offers unique tools and programs to help make campaign management and optimization more efficient. Drive better results with targeting, keyword optimization, conversion tracking, testing, contextual advertising, display advertising and more. To learn more about the features and options available through adCenter, simply click the links below.

Optimizing Your Ads

There are several ways to help increase the number of impressions your ads receive and to attract potential customers more often. Learn about strategies to optimize your campaigns and achieve better results.
Optimizing Your Ads

Keyword Strategies

To help ensure your ads are relevant to what your customers are searching for, select keywords that are appropriate for your campaigns and that match your customers’ likely interests and intent. Learn about ways to optimize your keyword quality and strategy. You can also download the Microsoft Advertising Intelligence tool to help optimize your keyword research.
Keyword Strategies

Campaign Management Tools

Microsoft adCenter campaign management tools can help you manage your campaigns with greater speed and efficiency. The easy-to-use Microsoft adCenter Desktop (Beta) application allows you to quickly edit campaigns offline and then publish changes at your convenience.
 Campaign Management Tools

Content Advertising

Content Advertising matches content-targeted ads on relevant web pages so you get your ads in front of the right people at the right time—all on quality Microsoft-owned web sites including MSN Money, MSN Entertainment and FOX Sports.
Content Advertising

Evaluating Results

By tracking your results, you can measure and evaluate the effectiveness of your advertising based on the completion of a transaction on your destination web pages. Learn about tracking conversions, and reporting and analyzing performance.
Evaluating Results

Fine-Tuning Your Account

We understand that running a business takes time. That’s why, for the weeks you may not have time to spare, we’ve highlighted a few quick tips on how to review and improve your adCenter campaigns. Learn more about managing your campaigns in about one hour a week.
Fine-Tuning Your Account

Additional Resources

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Find Answers in Our Community

Visit the adCenter Community to find tips and share advice.