How to Get the Most Out of adCenter Match Types

By using keyword match types in Microsoft adCenter, you increase the possibility that a customer who is viewing your ad is also one who is interested in your product or service. For any combination of a particular keyword and search query, there is a unique match type that applies. Expanding your match options can help make your ads visible to a broader or more select audience, potentially resulting in more relevant traffic to your web site.
 

Additional Resources