Get Started with Microsoft adCenter

Microsoft adCenter is a robust collection of tools and information that you can use to place advertisements on the web. As an online advertiser, adCenter can help you:

  • Reach more customers.
  • Create and edit online ad campaigns.
  • Raise conversion rates.
  • Research keywords and demographics related to your target market.
  • Run regular reports to help refine the performance of your online campaign.
  • Increase your return on advertising spend.

The ads you create in adCenter can appear on a variety of Microsoft properties, such as Bing search results pages, relevant MSN-affiliated web sites and Microsoft Office—to name a few. They may also appear on Microsoft partner sites like Facebook, CNBC.com and the Wall Street Journal Digital Network. The placement and ranking of your online ads are determined by several factors, including search keywords entered by your customers and the type of content displayed on participating sites.

Watch the adCenter video tutorial.

Introduction to adCenter Accounts

Get a quick overview about campaigns, ad groups, ads and keywords, and other aspects of adCenter.
 Introduction to adCenter Accounts

Build Your Campaign

Creating an adCenter campaign is quick and straightforward process. Build your campaign with these easy-to-follow steps.
 Build Your Campaign

Choose Relevant Keywords

Picking the right keywords for your ads can impact the quantity and quality of customers you reach.
 Choosing Relevant Keywords

All About Budgeting

Find out what you need to know about campaign budgeting and bidding on keywords.
 Budgeting and Bidding