Best Practices

Find proven tips to help you get results from adCenter and pubCenter.

Boost Your Campaign in adCenter

Drive better results in adCenter with suggestions like targeting your ads, optimizing with intentional keywords, tracking customers who convert after seeing your ad, fine-tuning your campaign and evaluating the results of your campaign.
Boost Your Campaign in adCenter

Track Conversions in adCenter

Learn how to track conversions so you can measure the effectiveness of your search advertising campaign. You’ll find requirements for using them, as well as information about what is tracked and how it is measured.
Track Conversions in adCenter

Get Started with pubCenter

Use these step-by-step instructions to get moving with Microsoft pubCenter. Sign up to create accounts, properties, ad units and payment methods.
Get Started with pubCenter

Search Learning Center

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Build your search advertising skills in the adExcellence classroom

Find Answers in Our Community

Visit our adCenter and pubCenter blogs and forums to learn from the advertising community.

Billing Basics

Learn about the adCenter set-up and billing process, as well as payment methods for your search campaign.