Step-by-Step Tutorials for Microsoft Advertising Intelligence

Microsoft Advertising Intelligence (formerly adCenter Add-in for ExcelBeta) can help you get the most from your search and content advertising campaigns. Learn how to optimize your keyword profile, generate targeted suggestions for additional keywords, hone your campaign by geographic locale or by demographic, and much more by watching the step-by-step video demonstrations below.

Overview

Take a walk through the basic functionality of the Microsoft Advertising Intelligence tool, from building and expanding your keyword list to monitoring performance and researching query trends.
 Microsoft Advertising Intelligence Overview

Keyword Wizards

Get started with the Keyword Wizards, which combine powerful features to guide you through keyword expansion, forecasting and pricing.
 Keyword Wizards

Keyword Suggestion

Ready to build or expand your keyword list? Get suggestions based on bidding behavior, find terms that contain selected keywords or discover new keywords that are similar to existing terms.*
 Keyword Suggestion

Monetization

Use the pricing module to see how selected keywords are performing in relation to clicks, average position, impressions, click-through rates and more.
 Keyword Monetization

Traffic by Month

Traffic features let you view historical and forecast impression counts for specific keywords. Start with a monthly report and then take a closer look at daily traffic.
 Traffic by Month

Content KPIs

Access information to help you develop effective keyword strategies and maximize ROI for your content campaigns. It's called Content Network Intelligence.
 Content KPIs
*Note: The keywords generated by Microsoft Advertising Intelligence are not guaranteed to meet adCenter Editorial Guidelines. You are responsible for the keywords you choose.

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Microsoft Advertising Intelligence Community

Check out what people are saying about Microsoft Advertising Intelligence in the Microsoft Advertising Intelligence forum. Learn tips, troubleshoot, and share and seek feedback. Or get free help from a search expert to help you get started with Microsoft adCenter.