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The Classroom is your source for in-depth knowledge of Microsoft adCenter and it prepares you for the Microsoft adExcellence accreditation exam. Courses are organized by category, allowing you to hone your focus based on your personal needs as a Microsoft search advertiser. Look for advanced learning courses and module updates in the future.
| What Is Microsoft adCenter? |
video (2:17) |
| Editorial Guidelines |
video (9:39) |
| Landing Pages Guidelines |
video (5:21) |
| Trademark Guidelines |
video (4:40) |
| Click Quality |
video (3:15) |
| Creating an Account |
video (3:58) |
| Introduction to Campaigns and Ad Groups |
video (3:59) |
| Choosing Keywords |
video (3:03) |
| Introducing Dynamic Text |
video (3:05) |
| Writing an Effective Ad |
video (4:57) |
| Importing Ads and Keywords |
video (2:39) |
| Targeting Ads |
video (3:24) |
| Keyword Match Options |
video (6:06) |
| Content Ads |
video (2:33) |
| adCenter Reports |
video (3:32) |
| Where Is My adCenter Ad? |
video (17:43) |
| Editorial Review |
video (11:30) |
| Campaign Optimization |
video (6:01) |
| Ad Optimization Best Practices |
video (8:04) |
| Ad Copy Best Practices |
video (9:24) |
| Dynamic Text Best Practices |
video (6:40) |
| Quality Advertising Experiences |
video (7:35) |
| adCenter Budgeting |
video (2:08) |
| Bidding |
video (2:33) |
| adCenter Billing |
video (1:52) |
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