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Add Conversion Tracking Criteria to a Report

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You can customize certain performance reports to track conversion information about your ads and campaigns.
  1. Click the Reports tab.
  2. Click Create new report.
  3. In the Report drop-down list, click one of the following: Account performance, Campaign performance, Keyword performance, or Ad group performance.
  4. Under Advanced settings (optional), click Change columns and layout, and then click Add or remove columns.
  5. In the Values column, select Conversions and Conversion rate (%).