Reach¹     2,309,000

Average Minutes Spent on the site/Visitor: 23.3

Average Pages Visited/Visitor: 39

Demographics¹

Gender

• 56% are Male
• 44% are Female

Age

• 27% are 25-34 years old
• 62% are 25-54 years old
• 24% are 35-44 years old
• 15% are 45-64 years old

Income

• 29% have a household income of  $60K+
• 18% have a household income of $75K+

Household

• 67% have 3+ individuals in the household
• 56% have children
• 57% have 1-3 children in the household

Online Behavior

• 56% of Latino adults online forward information on products/services, compared with 45% of all adults online in the US (eMarketer, April 2008).
• 69% more likely to frequently provide advice on online shopping.²
• 94% more likely to frequently provide advice on financial information.²
• 79% more likely to frequently provide advice on electronics.²
• 50% more likely to frequently provide advice on food and beverage products.² 

*more likely = than the average adult internet user.

1. comScore Media Metrix, July 2009.
2. @Plan, Summer 2009.