Delivered in Spanish, MSN Latino is a dedicated home for U.S. Hispanics with relevant, engaging content and services that appeal to the fastest growing consumer segment in the country. With 2.3 million unique visitors each month,¹ MSN Latino is a leading online publisher that provides top channels and communication services like Windows Live Messenger and Windows Live Hotmail.

Tap into Latino buying power: This formidable, growing online demographic has significant spending power and influence.

• Latinos account for 15.4 percent of the total U.S. population. By 2020, nearly one in five people in the U.S. will be Latino, and by 2050 that ratio will approach one in three.²
• In 2008, Latino consumer spending totaled $951 billion³ and is forecast to grow 46 percent by 2013.⁴
• Sixty-nine percent shopped on the internet in 2008, compared with only 28 percent five years ago.⁵
• One out of every three Latino adults relies on recommendations from family and friends when making purchases.⁶
• More than three out of five Latino internet users research products online.⁷
 

• Build your brand. MSN Latino content offers rich, informative looks into Love, Sports, Entertainment, Autos, and many more topics that Latinos want. And by associating your brand with in-depth articles that your consumers care about, you can help build awareness and affinity for your products with this increasingly important group. 
• Communication. Actively communicate across multiple devices and help your audience stay in touch with what’s happening around the world and close to home.
• Say it in a different way. Advertising opportunities on MSN Latino use the same technology for sight, sound, and touch that advertisers have come to expect from MSN. Consumers can learn more about your product or service, research options, and make decisions—all on MSN Latino.

 

Find out how to start advertising with MSN Latino. Contact a sales representative today.

1. comScore Media Metrix, July 2009.
2. US Census Bureau, August 2008.
3. 2008 CIA World Factbook.
4. Selig Center for Economic Growth, “The Multicultural Economy 2008: Minority Buying Power   in the New Century,” January 2009.
5.eMarketer, July 2008.
6. Forrester Research, 2007.
7. eMarketer, May 2008.