Bing achieves higher ROI than mobile competitors for JK Harris

Challenge

JK Harris & Company is the nation’s largest tax representation firm. Seeing mobile as a new way to gain incremental reach leading up to the 2010 tax season, JK Harris tapped Bing for mobile to drive efficient customer acquisition for their tax resolution services.

Solution

To meet the objectives, JK Harris and Media Placement Group selected Bing for mobile to develop a click-to-call mobile search campaign that centered on mobile focused-keywords to drive calls and increase ROI prior and during the 2010 tax season.

Results

Bing for mobile achieved a higher ROI than other mobile search competitors and is more cost-effective than online search. The overall campaign CTR increased 23 percent from October 2009 to March 2010.