The new rules of engagement
In the current era of TV entertainment, the consumer has more power, which poses challenges for marketers. Like the entertainment being consumed, advertising must also be personal, social, and connected. Xbox is redefining the relationship between consumers and brands by inspiring advertising opportunities that are far beyond anything possible before.
Advertising on Xbox allows consumers the ability to fully interact and naturally engage with brands, on the largest screen in the living room, in ways never before imagined. And while Xbox has always been the place to reach the coveted 18- to 34-year-old male audience, now more than ever it offers something for everyone.
Xbox audiences are bigger than ever – and growing
Xbox is transforming ordinary entertainment and advertising into extraordinary experiences, with new ways to engage consumers across devices. With games, music, sports, and TV shows for everyone in the family, advertisers can reach music and movie lovers, sports enthusiasts, core gamers, females, families, and a variety of audiences on their TVs, PCs, or mobile devices. Xbox connects brands to a highly engaged social audience with creative, relevant, and actionable advertising experiences. And these experiences deepen brand relationships and engagement with consumers in innovative new ways.
With the magic of Kinect for Xbox 360, consumers interact with advertising on Xbox 360 using the sound of their voice or hand gesture, transforming traditional TV advertising. And with Internet Explorer on Xbox 360, advertisers can connect campaigns to the Internet, so consumers can take immediate action with brands through the ads. Advertisers can build powerful connections with sizable audiences engaged in entertainment on their Windows device through creative ad experiences that spark consumer engagement with the sleek new Windows 8 design.
Xbox advertising brings the interactivity of web advertising to multiple screens, in formats that are easy to implement on the TV, PC, and mobile devices, helping advertisers achieve measurable results. Xbox advertising gives brands what they want most: audience, engagement, and impact.
Our reach is undeniable:
- 46 million Xbox users worldwide
- 76 million consoles sold worldwide
- 24 million Kinect units sold worldwide
Ready to get your ad in the game? Contact us.
Check out the latest creative campaigns from Xbox in our Creative Showcase
Explore Xbox case studies
Learn more about in-game advertising