Case Study, 15/02/13
Exxon Mobil 1 was looking for a unique way to market its Extended Performance motor oil. The goal was to increase awareness and intent, plus find a way to get consumers to engage with the brand.
Xbox’s Forza Motorsport 4, a racing simulation game, was the perfect platform for Exxon. A Branded Destination Experience (BDE) was created, where gamers could watch videos, download themes and photos, and enter a sweepstakes.
The campaign drove impressive results for Exxon Mobil 1 Extended Performance, including:
- Lifts across all key brand metrics.
- All brand attributes saw a lift of more than 20 percent.
- Of those who recalled the ads, 58 percent reported a post-ad action and 22 percent of those people purchased Mobil 1 Extended Performance.
Download the full Exxon Mobil 1 Extended Performance case study for more campaign results.