Not just ads. Experiences.
Ads in Apps offers a unique creative canvas for advertisers to drive meaningful consumer engagement.
Windows 8 changed the landscape of personal computing, putting consumers first and bringing beautiful, relevant, and useful experiences to a broad ecosystem of devices. We continue to build on these breakthroughs with Windows 8.1, featuring enhancements in personalization, search, apps, the Windows Store, and cloud connectivity – and drive deeper integration with premium content and services like Bing, Xbox, Skype, and OneDrive.

These enhanced consumer experiences also extend to Ads in Apps, as our consumer focus pushes what’s possible to make ad experiences dynamic and immersive. Ads in Apps offers a unique creative canvas for advertisers to drive meaningful consumer engagement, where messages are an integrated and seamless part of the user experience, rather than an interruption.


Advertising brought to life, across devicesTell a richer story with touch-enabled, dynamic ads that invite consumers to discover and engage with your brand on Windows 8 PCs and tablets, and Windows Phone 8. Whether through our premium owned and operated apps, to the quality and breadth of our App Network, we give you a wide range of options to scale your message in the right context, to the right audience, at the right time.


Ads in Apps – Building on amazingFrom launch, Ads in Apps has won over consumers and advertisers by reimagining ad experiences. And we continue to expand the opportunities to make meaningful audience connections:

    New ad experiences: New in-banner video options, icon and ad control overlays, and web-extensions of several Ads in Apps formats are some of the additions that create a broader and richer canvas for your campaigns.


    More opportunities for video ads: Now, in addition to Bing and Xbox Apps, we continue to expand the reach of our Video Ads in Apps to our App Network, giving you more ways to leverage video content.


    Powerful targeting capabilities: Profile Targeting, 3rd Party Segmentation, Behavioral Targeting, and Custom Database Targeting give you the power to take the right message to the right audience.



Ads in Apps in actionCheck out some of the great Ads in Apps formats, and read Stephen Kim’s blog post about partnering with creative agencies to explore the advertising potential of Ads in Apps for Windows 8 – including videos of amazing prototype ad experiences for Mercedes, Vans, All Saints, and Dell.
Mercedes Vans
All Saints Dell
Take your advertising further with ads consumers want to engage. Contact us to see what Ads in Apps for Windows 8 can mean for your brand.



Creative Agencies:
Take your clients’ brands beyond the normal. Visit our Creative Agency Resources page to explore what’s possible when developing applications for Windows 8, Windows Phone, and Xbox. It’s loaded with links to inspiring videos and everything you need to conceive, develop, and launch amazing app experiences.

App Developers: Ads in Apps for Windows 8 and the Windows Store give you big opportunities — including significant market potential across devices — and compelling design, development, and monetization dynamics. Visit the Ads in Apps for Windows 8 Developer Site and start creating great experiences for consumers everywhere.

Yarn: Discover a new creative partner. Yarn — a specialized team within Microsoft — partners with marketers, creatives, and agencies to engage audiences in breakthrough ways. Through a process of collaboration and co-ideation, amazing new rich media and ads in apps solutions are brought to life. The newest offering is the Panorama ad unit, which features animation, video support, and rich imagery. Learn more.