Skype is the global communications provider that billions of people rely on every day for sharing experiences. As a media platform, it offers brands a way to reach an audience of engaged social influencers – the very people savvy advertisers are looking to reach. The premium branded experiences on Skype are what really set it apart from other media platforms. Conversation ads, home page takeovers, and premium sponsorship opportunities are just some of the ways we’re giving brands access to the Skype community.
- Skype Conversation Ads: 300x250 display ads appear in an uncluttered environment within Skype-to-Skype calls, sold on an impression basis or as a 24-hour takeover – owning the entire Skype audience for a full day. The only ads that put brands at the center of the conversation.
- Skype Home Page Takeovers: Premium masthead 650x170, interactive, third-party-served rich media unit, which can include user-initiated video/audio and/or click to call or click to expand.
- Group Video Calling Sponsorships: Ability for brands to sponsor an unlock of Skype premium services such as Group Video Calling. A way for brands to truly integrate and align their message to the overall Skype experience.
- Skype is the only communications provider that enables brands to actually become a part of the conversation and sponsor human emotions – the big and small moments that make life wonderful.