The Microsoft Advertising Exchange delivers on the promise of technology to unlock the efficiencies and value of buying display advertising at scale. By providing advertisers with quality MSN inventory, the Microsoft Advertising Exchange delivers brand safety through the ability to monitor and control where ads are being displayed. An ‘open eco-system’ approach means agencies and advertisers can use a choice of demand side platforms when bidding for online ad impressions, and use their own data to decide how much each impression is worth to their campaign.
The Microsoft Advertising Exchange works by enabling advertisers to define their audience, and decide the value of an online ad impression. Advertisers assess this using their knowledge of the impression, coupled with data and analysis from prior performance and behaviours, and the potential value to their business.
In order to take advantage of the Microsoft Advertising Exchange and this new way to buy online display inventory at scale, an advertiser or media agency must take on an increased level of control and responsibility for reaching the target audience and delivering against campaign goals. In order to buy on the Microsoft Advertising Exchange, agencies need to have the technology to bid and a contractual relationship with the Exchange. Buying through the Microsoft Advertising Exchange is usually handled by specialist trading desks within media agencies.
The Microsoft Advertising Exchange gives you the opportunity to reach a premium audience, at scale and in real-time. We provide you with brand-safe, high quality MSN inventory to match your marketing requirements. As part of a comprehensive online media strategy, the Microsoft Advertising Exchange adds a powerful new capability to fulfil your advertising goals.
The Microsoft Advertising Exchange is currently available in the UK and Netherlands and will launch in France and Germany later in the year.
Find out more:
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