Microsoft Digital Trends
The tides have changed – we are no longer infatuated by technology. Instead, we demand a more human experience with our screens. We now want a longer term, more fulfilling relationship with technology, one that will enhance our lives. We want technology to address our desires by amplifying our capabilities.
Microsoft has combined forces with IPG Mediabrands and trend forecasting consultancy The Future Laboratory to understand how we want to use technology today. Welcome to Digital Trends 2013, where we uncover not only the trends in consumer behavior, needs and attitudes, but the opportunities that lay ahead for marketers.
Each Digital Trend tells a story of the changing relationship towards devices, platforms, apps and brands. Consumers are increasingly knowledgeable about the capabilities and possibilities that technology has to offer to make their lives better, and Digital Trends reveals everything you need to know. Find out more about Microsoft Digital Trends now.