Intel finds Bing for mobile 40 percent more efficient than online search

Challenge

Intel, the world leader in silicon innovation,  constantly pushes the boundaries of innovation. Eager to test new search platforms, mobile is a key focus for Intel and has become a natural extension of their online strategy.

To support their “Meet the Processors” brand campaign and continually engage users during a normally long purchase funnel, Intel, along with their search agency Covario, tapped Bing for mobile to drive consumers to the Intel mobile website to find more information about their suite of products.

Solution

In response to Intel’s objectives, Covario and Bing for mobile developed a search campaign that used a combination of exact and broad match search terms that drove users to the brand’s mobile website.

Results

Bing for mobile delivered significantly lower cost per clicks—40 percent more—than online search, as well as higher click through rates.