Step 3: Be Efficient

By now you’re familiar with how to set up, track, and optimize your campaigns in Microsoft Advertising adCenter. Now it’s time to fine tune your campaigns to help attract even more customers.

Save time with advertiser tools

We understand that as a small business owner, your time is valuable. We encourage you to try convenient tools that will help reduce the time you spend managing your advertising account and help improve ad performance so that you can focus on what really matters.

• Use our Microsoft Advertising adCenter Desktop tool to upload bulk campaign changes while you’re online, and manage your account while you’re offline.
• Visit our adCenter Desktop page to download the tool or find out more about its benefits—such as the ability to bulk edit multiple items or to scan your campaigns for editorial issues before uploading.
• View adCenter Desktop Tutorials and review our Feature Guide to help you get the most out of this time-saving tool.
• Don’t spend valuable time or incur unwanted impressions searching for your ads on Bing and Yahoo! Search. Instead, use the Ad Preview Tool to confirm that your ads are live.
• Get optimization advice and special offers when you sign up for our monthly Small Business Newsletter and quarterly Optimization Bulletin to receive optimization advice and special offers.

Reach more potential customers

We also encourage you to explore these additional options for getting your ads in front of even more potential customers.

Global Distribution
Have you considered distributing your ads in other markets? Your adCenter ads can reach potential customers in Canada, France, and the U.K. To learn how, read the language options Help topic.