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This research collaboration between Carat and Microsoft helps define the structure of consumers’ paths to purchase, and uncovers how different touch points play a role in shaping those decisions. Presented by Natasha Hritzuk, Director of Research and Insights at Microsoft Advertising, these industry-specific findings will help marketers find the consumer touch points that influence the shopper journey when it matters most.
The study was done in two phases by UK-based Essential Research. First, a qualitative study composed of interviews and shopper observations was fielded in late fall 2009. Next, an online survey in March 2010 queried shoppers about their last purchase occasion in each of the retail sectors covered.
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Download the New Shopper Journey white paper.
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