Since the worldwide debut of MSN Hotmail 12 years ago, our e-mail audience has grown to 26,371,000 unique users, yielding over 6 billion page views. 1 To support this worldwide audience, we have migrated MSN Hotmail to the next generation offering— Windows Live Hotmail.
Developed with the help of over 20 million beta users worldwide, Windows Live Hotmail uses the latest web technologies and offers new consumer features and advertising enhancements, reaching an audience of over 26 million users in the United States. 1
- A valuable audience. The Hotmail audience is differentiated from that of Yahoo! Mail and AOL Mail, with more 18- to 24-year-olds, grocery influencers, and business decision makers. Market to consumers with more online experience and greater access from school and work.2
- Achieve broad reach, or target for refined messaging. With site-wide roadblocks across Windows Live Hotmail you can achieve mass scale and frequency in very short time periods. NBC said,“Hotmail was an important vehicle to spread the word about The Biggest Loser finale. We needed mass reach and an ability to gain mindshare in a very short time period. This is where people are discussing their entertainment choices and we wanted our messaging next to those conversations.”
- Put your message at the point of influence. Place your message where people are influencing each other’s decisions, seeking advice, or debating their next major purchase with trusted friends and family. Take your message where people discuss plans for their weekends, holiday purchases, and vacations.1 DaimlerChrysler has seen the benefits of Hotmail. “We had always thought of Hotmail as a great place for reach advertising, but this pilot advertising program confirms that we can also attain a high frequency very rapidly. Now that we’ve seen we can achieve key brand objectives in a one-day program on Hotmail, we will be considering additional uses–especially when we are launching a new vehicle or promotional campaign,” said Jay Kuhnie, DaimlerChrysler, Director of Jeep Communications.
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Align your message next to key conversations. Hotmail background:
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- 61.8% of users have purchased online in the past 30 days
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- 96.1% of users access the web from home
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Jeep Shifts Awareness into High Gear – A one-day roadblock on Hotmail delivered the same brand awareness as a full campaign.
Cingular Dials Up Brand Impact – Through advertising on Hotmail, unaided brand awareness increased by 23 percent among people in the market to purchase in the next 3 months.
NBC Pumps Up Awareness for Show Finale – Frequent reality TV viewers who were exposed to NBC’s Hotmail campaign four or more times showed an 8.2 percent increase in intent to watch The Biggest Loser finale.
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