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The Planner’s Digital Dilemma – New Research from Microsoft Atlas Institute
Are the 10 million impressions on one site better or worse at reaching your target audience than the 7 million impressions on another site? A new report from Microsoft’s Atlas Institute examines why the internet’s mass appeal isn’t being used for brand advertising, and how traditional media planning can be brought online to solve the planner’s dilemma.
Verizon Wireless and Microsoft Drive Awareness for Hyatt
Need to book a hotel room via a mobile device? Using Verizon Wireless’ Mobile Web service and Microsoft’s Mobile Advertising solutions, Hyatt Hotels & Resorts are driving customers to their new, fully functional mobile web site. Learn about the value of mobile advertising campaigns and supporting research study.
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