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When deciding where to advertise for the holiday season, it is important to consider the rate of conversion. MSN and Windows Live Search have some of the highest conversion rates in the search industry—beating out AOL, Yahoo!, and Google.1 Live Search is a strategic place to advertise for the holidays with a conversion rate of 3.8 percent.1 This is almost three times as high as Google’s 1.3-percent rate of conversion.1
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With adCenter, you can access all the tools and information you need to get the best return on your holiday search efforts. Below are our suggested strategies for optimizing your holiday search advertising campaigns.
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Add holiday content to your existing ads:
- Prior to the holiday rush, focus your ad copy on holiday promotions. For example, point out money-saving or time-saving opportunities, or explain the virtues of the web for comparison shopping.
- During crunch time, revise ad copy to focus on free shipping, two-day shipping, and last-minute deals.
View samples of holiday search ads.
View tips on writing ad copy.
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- Use the commercial intent feature to identify the keywords that are most likely to convert over the holiday season.
- Use the search funnel to research common previous and next search terms for your keywords. With this information, you can expand your keywords based on user intent.
Visit adLabs to identify and expand keyword sets.
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- Capture more click-throughs and increase bid amounts, since both volume and competition increase dramatically throughout the holiday season.
- Monitor and adjust budgets as cost per clicks tends to increase during this time.
- Use day-of-week targeting to plan for peak shopping days like Cyber Monday.
Visit adCenter Learning Center for budget tips.
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Visit adCenter Learning Center for tips, tricks, and help with your Microsoft Advertising campaign.
Get free help from a dedicated Search Expert with adCenter QuickLaunch. If you have an adCenter account, you can sign up for the QuickLaunch program. Use your account name and number (starting with the letter x) to sign up for QuickLaunch. Don’t have an adCenter account? You can register for adCenter today.
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