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Optimize Your Holiday Search Marketing StrategyResearch Report|11/20/07
Rely on Microsoft adCenter to boost the performance of your seasonal holiday campaign. One of the most effective ways to do this is by creating duplicate campaigns.
This highly recommended practice requires the most time on your part, as well as diligent labeling of campaigns. Nonetheless, it’s the recommended best practice for developing and implementing your holiday campaign.
Duplicate campaigns offer the following benefits:
- Provide the highest level of control of both run dates and budgets.
- Offer complete visibility into holiday budget allocation and spend.
- Automate entire holiday strategy.
- Allow for future start dates—activating initial editorial review of keywords and creative.
- Maintain previous campaigns thanks to saved historical performance data.
- Replace Creative & Keywords on Existing Campaigns: This method is less time-intensive; nonetheless it doesn’t allow for the controls and visibility that duplicate campaigns provide.
- Add Creative & Keywords on Existing Campaigns: This clean, fast method involves the simple task of adding creative and keywords. The disadvantage is that it also lacks the controls and visibility available from duplicate campaigns.
It’s easy to start your Live Search ad campaign—simply provide your contact details and pay a one-time, $5 fee to create your Microsoft adCenter account. Sign up now to see what adCenter can do for you today.
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