Update copy to highlight clearance and liquidation sales on holiday-specific products. With time running out, this is the time to make the final push to complete your holiday sales.
The second Monday in December, or Green Monday, is traditionally the single largest day for online shopping. At this point, all copy should be reviewed and updated to reflect December deals and shipping dates. Old keywords should be removed to keep search budgets in check.
Revise messaging in display and search to mention shipping promotions and shipping deadlines. Optimize reach and promo copy by the second Monday in December, known as Green Monday. This day, more than even Black Friday, is the single biggest day for retail purchases in the holiday season.
Black Friday is here. Maximize reach with display and search advertising. Ensure ad copy that mentions Black Friday or Cyber Monday is up. Monitor your keywords so no accounts go down at this peak time for internet activity and spending.
Keep your advertising campaign in high gear as holiday spending begins to ramp up by optimizing your search campaign. Download the adCenter Add-inBeta tool, and follow the bids and the click-through-rates on keywords. This tool allows you to tweak and expand your keyword list as holiday shopping, and searching, increases.
Black Friday, the day after Thanksgiving that famously starts the holiday shopping season, is three weeks away. Now is the time to showcase promotional messaging on high-profile sites. Consider advertising a free shipping promotion to the almost seven million monthly unique users of MSN Lifestyle,1 or run a major discount across the MSN Network of Sites.
Expand your reach when consumers are doing their shopping. In November and December, online spending on large retail sites increases 100 percent.1 With 97 million unique users each month,2 the MSN home page will help you expand your reach at this crucial time.
Email tip to a colleague.
1. Nielsen//NetRatings, May 2008.
2. Hitwise Market Share in All Categories, 2008.
Holiday Tips
Holiday Tip #5 | Oct 27 - Oct 31
Access consumers seeking seasonal content through a sponsorship on one of the sites available through the Microsoft network. These unique opportunities allow repeated exposure on sites that are sure to be popular for the holidays like MSN Shopping, Hotmail, and MSN Travel.
Email tip to a colleague.
Holiday Tips
Holiday Tip #4 | Oct 20-24
Extend your holiday reach by connecting with over 25 million people who access the premium content on MSN Mobile.1 Advertising on MSN Mobile is a great way to connect with affluent holiday shoppers that are always on-the-go.
2. Jupiter Research, May 2008, Holiday 2007 Postmortem; Comscore.
3. Hitwise Market Share in all Categories, 2008.
Holiday Tips
Holiday Tip #3 | Oct 13-17
Improve your holiday campaign with the targeted content of Delish.com, a new site from Heart Digital Media and Microsoft. The content on Delish.com is targeted toward women and household decision makers, and the audience is affluent—49 percent make $75,000 USD or more per year.1
1. @Plan, Summer 2008.
2. Jupiter Research, May 2008, Holiday 2007 Postmortem; Comscore.
3. Hitwise Market Share in all Categories, 2008.
Holiday Tips
Holiday Tip #2 | Oct 6-10
Break through in a saturated display advertising field with Microsoft Email Solutions. These targeted email solutions are 100-percent user opt-in, and feature focused messaging on a number of themes, including holiday shopping.
While complete holiday display campaigns may already be planned and in process, now is the time to complete your holiday advertising campaign by adding Search Advertising and Content Advertising. Combining search, content, and display increases brand recall and purchase intent—essential for holiday campaigns, when you have limited time to convey your message.
