Optimize Your Campaign for the Holidays

Holiday Advertising Tip: Jan 5 - Jan 9

Ramp down your holiday campaign. Ensure your CPCs on keywords are updated to pre-holiday levels. Revise ad copy for end-of-year sales to entice gift card spenders.


Email tip to a colleague.
Premium Holiday Ad Solutions

Improve Brand Awareness with MSN Sponsorships

Reach customers with MSN Sponsorships on pages throughout the MSN network. Sponsorship opportunities include holiday-themed pages. With the structure of sponsored pages, your brand gets repeated exposure to targeted audiences.
MSN Sponsorships

Increase Traffic with Microsoft Email Solutions

Consider a proven strategy to connect with engaged shoppers this holiday season: Microsoft Email Solutions. With a 100-percent user opt-in audience, featured advertising on Microsoft Email Solutions newsletters hit a receptive, targeted audience. Learn more about Microsoft Email Solutions.
Email Solutions

Reach Your Target Audience with DRIVEpm

Offering premium media and advanced targeting technology, DRIVEpm is an ideal resource for those looking to efficiently expand their advertising campaigns. With DRIVEpm, you can precisely target your audience, determine how dollars are allocated across your media strategy, and control the outcome with varying cost metrics.
DRIVEpm

Maximize ROI with Live Search cashback

Offering cash incentives on customer purchases, Live Search cashback draws qualified users ready to spend. This feature, available only to qualified advertisers, features a Pay-Per-Click (PPC) bidding process that doesn’t require excessive attention. In addition, Live Search cashback is based on a CPA model, so you have a guaranteed ROI on every sale. Learn more about Live Search cashback. 
Live Search cashback

Engage Affluent Shoppers with MSN Shopping

Online holiday shopping is bucking the retail trend, growing last year to more than $39 billion USD.1 MSN Shopping gives you access to a set of well-qualified shoppers, the most affluent of the major portals. Learn more about MSN Shopping. 

Contact your Account Executive to update your plan. Don’t have an AE? Contact sales, and we’ll help you get started.


Contact Sales

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Learn about cost-effective Microsoft Advertising solutions for the holidays, including search advertising campaigns.




1. Hitwise Market Share in All Categories, 2008.
MSN Shopping