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Pay close attention to CPC settings on your keywords in the post holiday season. As you wrap up holiday spends, be careful not to allow key accounts to go dark. Also, don’t forget gift card shoppers and bargain holiday shoppers who are already preparing for next year.
View search holiday advertising tip. |
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With CPC on keywords decreasing, review your adCenter account: cut your CPC budget to prevent overspending on keywords, but don’t trim too much, as you don’t want to close accounts and lose brand identity. While the holidays are over, it’s still worthwhile to continue advertising through January, as gift card shopping and liquidation hunters drive retail sales to higher-than-average levels.
View our weekly cost-effective holiday advertising tip. |
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Online purchases are at their highest during the holidays, as is online traffic in general, and this continues through January. Strategic usage of premium solutions can do more than round out holiday campaigns, they can improve brand recall year round.
View premium holiday advertising tip. |
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