Reach out to last minute shoppers with direct marketing through Microsoft Email Solutions. This form of direct marketing features a 100-percent user opt-in audience, and excellent targeting options.
Maximize your impact during the peak days for online purchases with Live Search cashback. Live Search cashback is a comparison-shopping engine that rewards consumers with rebates on the best deals on the web.
Holiday Tip #10 | Dec 1-5
Use the day parting option on your adCenter account—the feature that allows you to choose which days and which time of day you want your search ads to be up. During the holidays, online purchases are made most frequently on Mondays, which means that Monday advertisements will likely have the greatest ROI.
Holiday Tip #9 | Nov 24-28
Black Friday comes November 28th, the day after Thanksgiving. This symbolic start to the holiday shopping season is not the biggest shopping day, but it brings a large amount of traffic. Consider modifying your keywords to catch Black Friday deal-finders, even including the term “Black Friday.”
Holiday Tip #8 | Nov 17-21
During the holidays, with the vast increase in online spending, the cost of keywords in search campaigns may fluctuate. The tools in Microsoft adCenter will help you monitor spikes in keyword costs, and allow you to get the most from your budget during this high-pressure season.
Holiday Tip #7 | Nov 10-14
Connect with holiday shoppers through datafeed solutions on MSN Shopping and Live Search cashback. With buys starting at $3,000 USD, datafeed solutions are a budget-friendly way to expand your reach and target active consumers when they're making purchase decisions.
Give consumers the ultimate holiday gift: cash. The Live Search cashback program allows you to reward shoppers with cash back. The program allows direct control over how your products are listed compared with the competition, and is run on a pay-per-click (PPC) bidding basis, guaranteeing ROI on every sale.
Microsoft Email Solutions are strategic for the holiday season since they are 100 percent user-opt-in which helps you eliminate wasteful spending, and get a good return on the money you invest into your holiday advertising campaign.
Reward the customers you reach this holiday season by advertising on Live Search cashback. Advertising on Live Search cashback is a good way to attract holiday customers who are looking for a good deal, as the cash reward helps them save money on every purchase.
Holiday shopping is just around the corner. Place your ads directly in the online marketplace with MSN Shopping advertising. This unique opportunity allows you to focus on shoppers closer to the point of purchase.
Visit MSN Shopping for details on getting your ads directly into the online marketplace.
In addition to keyword bidding, October is a good time to invest in Content Advertising, using the increased Holiday traffic, along with political and sports traffic in the fall, to significantly increase the number of visitors to your site as the seasonal shopping begins.
Now is the time to prepare your holiday search campaign by running keyword performance reports. Know your keywords and prepare your spend before the rush.
