Overview Audience Profile Screens Ad Formats  
Our typical user is the professional woman who visits the site to research health-related issues for her family.

Demographics

Gender
    • 34.9% are Male
    • 65.2% are Female
Age
    • 34.7% are 55+
    • 4.9% are 18-24
    • 60.5% are 25-54
Income
    • 70.2% have a household income of $50K+
    • 49.4% have a household income of $75K+
    • 20.8% have a household income of $50,000-74,999
    • 22.4% have a household income of $75,000-99,999
    • 15% have a household income of $100,000-149,999
    • 11.9% have a household income of $150K+
Education & Occupation
    • 54.7% have graduated college or higher
    • 34.8% are professional/managerial
Marital Status
    • 71.1% are married
    • 41% have children
Online Usage
    • 69.1% access the web every day
    • 95.5% have a broadband connection
    • 61.2% access the web from work
    • 96.2% access the web from home
Online Purchasing
    • 64% have purchased online in the past 30 days

Reach

Unique Users: 6,398,000
Page Views: 46,672,000
Source: @Plan Fall 2009
Reach Source: comScore Media Metrix October 2009