Microsoft adCenter offers two ways to display your ads to potential customers who use the Internet: Search Ads and Content AdsBeta. You can choose to use these distribution methods individually or combine them, to customize your campaign for the best possible return on investment
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Search Ads
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Content Ads
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Where do my ads appear?
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Live Search results pages.
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Microsoft-owned web sites, such as MSN Tech & Gadgets, Money, Real Estate, and Windows Marketplace, as well as participating partner websites.
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How is the distribution method I choose related to my target audience?
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Your ads are displayed with links to information that your target audience has requested.
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Your ads are displayed along with relevant content that your target audience has chosen to read. As a result, you extend your advertising reach to a broader segment of your target audience.
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How do my keywords affect the display of my ads?
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Your keywords are compared with words in a customer’s search query.
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Your keywords are compared with words on content-based webpages.
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How can I optimize my bids for keywords?
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You can set separate bids for broad, phrase, and exact search match types.
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You can set separate bids for Content Ads Beta keywords.
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How am I billed for my ads?
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Cost per click (CPC).
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CPC.
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Is the distribution method turned on by default?
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Yes.
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Yes.
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Can I turn off the distribution method?
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Yes, for entire campaigns or for individual ad groups within a campaign.
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Yes, for entire campaigns or for individual ad groups within a campaign.
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Can I target customers?
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Yes.
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Yes.
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