Web
Find Your Ad

You signed up with Microsoft adCenter, created your campaign, assigned your keywords, and submitted your ad. A quick search using www.bing.com should show your ad in the paid search results. But, what happens when it doesn’t?

Here are some resources to help make sure your ad is showing in search results—and if not, how to get the issue resolved:
Tutorial: Where Is My adCenter Ad?
Tutorial: Where Is My adCenter Ad?
This interactive tutorial from the adExcellence classroom guides you through the appropriate steps to take when you're unable to locate your ad in the Bing results pages.
Step-by-Step Checklist
Where's My Ad? Step-by-Step Checklist

This print-ready checklist provides information to help you find your ad—zeroing in on common ad issues and outlining steps you can take to resolve ad delivery issues on Bing.

Ensure Your Ad Gets Approved

Editorial Guidelines 101
Editorial Guidelines 101
The Microsoft adCenter Editorial Guidelines ensure a better experience for those using Bing, and better ROI for those displaying their ads on Bing and other pages on the Microsoft network. (Direct link to adCenter Editorial Guidelines)
Applying Content Guidelines
Applying Content Guidelines Across Your Campaigns
By providing clean copy each and every time you can significantly ramp up your approval process. Learn how you can find direction on what is acceptable across our networks.
Tips for Writing Great Ad Content
Write Great Ad Content
Grammar counts. Learn some of the common mistakes you can avoid and how to write copy that complies with the adCenter guidelines.

Search Ads, Content Ads, or Both?


Differences Between Search Ads and Content Ads
Content ads give you the opportunity to have your search ads placed on high-traffic editorial pages. Find out how content ads differ and how your search campaigns can be used to further your advertising dollar.

Another Way to Increase Traffic: Content Ads
Microsoft content ads are a new advertising offering that serves your ads on additional Microsoft-owned web sites including MSN Money, MSN Entertainment, and FOX Sports.