At Glo, women enjoy everyday inspiration and fun. Glo offers a “me-time” escape while striving to paint a picture of the user’s best life, and provides practical ways to attain it through beauty, style, living, relationship and horoscope content. There is a balance between beautiful design and smart, accessible content. Advertisers can engage with this audience through deeply integrated opportunities on Glo, as well as leverage the editorial expansiveness of established MSN Lifestyle portfolio of sites.

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Audience demographics

• Glo’s  audience is female, 25-49 years old, educated, and family-oriented.
• Forty-two percent of this audience has an income of $75,000 or more, and 41 percent are college graduates¹

 

Why advertise on Glo?

Reach purchase-empowered women: Glo’s audience not only makes purchasing decisions for their family, they spread the word about those purchases. Women control over 80 percent of the household wallet, and 97 percent of moms give advice to others about the products and services they purchased.² Glo draws more than 5 million of these women each month.³.

To captivate and expand on this valuable segment: Glo not only complements the current audience on the MSN Lifestyle Media sites (MSN Lifestyle, Delish, MSN Health, and Fitbie), but attracts a new audience and generates strong traffic with the fun and interactive nature of the site.

Connect in an engaging environment: Glo is a breakthrough site that provides clever, accessible beauty, style, relationships, and horoscopes content wrapped in an innovative, aspirational, glossy package, and delivered with a smart, inclusive voice. Users engage with the site through galleries, scrapbooks, polls, quizzes, and videos, and will have access to premium content from top partners such as ELLE, ELLE DÉCOR, and Woman’s Day.

Leverage custom and highly integrated ad solutions: Glo offers exciting new opportunities for advertisers, including custom content, galleries, applications, games, and site takeovers. In addition, advertisers can leverage the breadth and depth of editorial content and custom ad opportunities already available through the established MSN Lifestyle Media sites, whose audiences are 53 percent more likely to spend online.⁴ 

 

Start connecting with the Glo audience. Contact a Sales Representative today.

 

1. @Plan Spring 2011
2. Business Women’s Network 2009 and RAMA 2009.
3. comScore Media Trend May 2010-May 2011, average
4. comScore Media Metrix, May 2011, Buying Power Index (BPI) for MSN Lifestyle, Delish, MSN Health and Fitbie