Gender

• 62 percent Male
• 38 percent Female

Age

Of the 62 percent male audience:

• 22 percent are 12-24 years old
• 26 percent are 18-34 years old
• 13 percent are 25-34 years old
• 32 percent are 25-54 years old
• 11 percent are 35-54 years old
• 8 percent are 45-54 years old

Of the 38 percent female audience:

• 7 percent are 12-24 years old
• 13 percent are 18-34 years old
• 24 percent are 25-54 years old

Income

• 54 percent have a household income of $40-100,000
• 63 percent have a household income of $60,000+
• 50 percent have a household income of $75,000+
• 30 percent have a household income of $100.000+

Source: comScore Media Metrix, July 2009.