An online subscription service for Xbox users, Xbox LIVE allows gamers to interact with other gamers, to download a variety of content, and to use their consoles as an advanced social networking tool. Xbox LIVE combines the best aspects of online and TV advertising to connect you with an audience of over 17 million subscribers. One of the most powerful advertising platforms available today, Xbox LIVE reaches more men ages 18-34 than The New York Times, ESPN.com, or Men’s Health.1 Additionally, with more family-friendly games like Guitar Hero and Netflix movies downloads, Xbox LIVE is broadening its audience base.
With a wide range of ad options—from large display ads and fully customizable content to game or event sponsorships—you can connect with viewers who are already engrossed in this new social medium.
- Xbox LIVE has over 8 million male subscribers between the ages of 18-34.1
- Twenty-six percent of Xbox LIVE subscribers have household incomes greater than $50,000 USD.2
- Leading Entertainment Provider. Xbox LIVE is the leading provider of on-demand, high-definition movies and television in the U.S., providing more than twice the number of hours as leading cable operators.3
- Largest Social Network on TV. Over 20 million new friends are added to Xbox LIVE every month.4
- Record-Breaking Audience. In the hours leading up to the Super Bowl on February 3, 2008, more than one million people played online simultaneously via Xbox LIVE.4
- Engage a Captive, Growing Base. Fifty-nine percent of the U.S. population plays video games.5 With more popular titles being released, like Halo Wars and Final Fantasy, the desirable 18-34 year old segment of Xbox LIVE users will only continue to grow.
Xbox combines the best aspects of online and TV advertising in an immersive, high-definition environment that delivers superior results. See for yourself!
Watch an 80-second video. (WMV, 5.9 MB)
To find out how to get started with Xbox Advertising, contact a sales representative today.
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