An online subscription service for Xbox users, Xbox LIVE allows gamers to interact with other gamers, to download a variety of content, and to use their consoles as an advanced social-networking tool.

With more than 25 million¹ members worldwide, Xbox LIVE is the fastest-growing social and entertainment network—and one of the most powerful advertising platforms available today. More than just games, Xbox LIVE features over 25,000 choices of premium and HD content, such as movies, TV shows, and more, giving you the opportunity to reach audiences interacting with content and take their engagement to a whole new level.

Kinect, the first controller-free interface, opens up an entirely new way to play and experience games. While Xbox gamers have traditionally been 18- to 34-year-old males, Kinect has women, younger children, and tweens joining in the fun.

Game, event, and launch sponsorships enable you to align with the biggest titles and engage the community. Advertisers can create custom landing pages where users can download content or drive engagement through demos and videos, sweepstakes, theme packs, gamer pix, and mobile offers. Xbox LIVE advertisers can also include their own custom-built titles as well as media on Xbox LIVE for promotion.

Xbox LIVE combines the accountability and measurability of the Internet with the impact of TV to go far beyond typical display advertising. Kinect expands the audience and engages them like never before.

The result is better-targeted campaigns that frequently create a more sustainable impact than the competition. And Xbox LIVE delivers proven results for marketers. Ad effectiveness research on 20+ campaigns shows double-digit lifts across key brand metrics.²

Xbox LIVE can be part of a multi-screen strategy that brings messages to PCs, mobile devices, and TVs. Reach consumers wherever they are, and interact with them no matter what they are doing.

1. Microsoft Internal, June 2010.

2. Microsoft Internal, August 2010.