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Massive has established a leading video game network, opening this uniquely engaging entertainment form to advertisers, allowing advertising to be embedded directly in a video game.
Imagine a skater in a Tony Hawk game skating by a billboard—for an advertiser’s real-life brand—in an engaged, connected environment. All forms of downloadable media and advertising content can be contextually integrated into the game. This is Massive—developers of one of the world’s leading video game networks.
- Authenticity in advertising. A study conducted by the Independent Harvard Business School showed that more than 90 percent of core gamers did not mind in-game advertising in their games. In fact, those gamers said real-world ads and product placements enhanced the game's realism.
- High brand awareness. Gamers recall advertisements in games up to 35 percent of the time.1 This is especially important given that the 18- to 34-year-old male gaming audience is one that advertisers have often struggled to target.
- Top game content: Massive aggregates gamers across Xbox, Xbox 360, and PC game platforms. The Massive network includes more than 100 committed titles across all game genres. Massive’s game publisher and content partners include: 2K Sports, Activision, Atari, Eidos, Electronic Arts, FunCom, Konami, Sony Online Entertainment, Take Two Interactive, THQ, Ubisoft, and Vivendi Universal.
- Broad creative capabilities: Massive’s dynamic ad platform enables marketers to execute buys across content, much like they do in other media. The flexible technology allows robust targeting and measurement, complex creative executions, and real-time reporting.
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