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Case Study | 10/16/09
For CPG brands, brand favorability is typically the most difficult metric to move through advertising. Consumers often wait until after they have tried the product to form an opinion. With MSN Games, this CPG was able to lift brand favorability and purchase intent before trial and purchase by 15 percent. |
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Case Study | 09/16/09
During one of the most challenging economic periods for carmakers, Kia sought a way to deepen engagement with their brand to a targeted demographic. Microsoft Advertising provided a rare advertising opportunity that combined mass audience, interaction and engagement in an environment that drove results. |
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Case Study | 09/15/09
In January 2009, Discovery Networks was gearing up for the April premiere of “Deadliest Catch: Season 5,” and had one goal in mind: make the season premiere the most anticipated television event of the year.
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Case Study | 07/29/09
To celebrate the brand's 60th anniversary, adidas wanted to reach its target audience of young males through an immersive experience that would allow gamers to engage with the campaign. Advertising on Xbox was a perfect fit. |
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Case Study | 06/25/09
Sprint used the global launch of the Xbox LIVE independent video channel to introduce its new high-end phone, positioning itself as the exclusive sponsor of a popular internet series about online gamers, the target audience it wanted to reach. The campaign exceeded expectations, resulting in an increase in brand favorability, awareness and purchase intent.
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