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Case Studies: Gaming

The History Channel drove T.V. viewership via Xbox LIVE campaign

Case Study | 04/30/10

The History Channel raised awareness, interest, and viewership of the “WWII” series with double-digit lifts by running an in-game advertising campaign in Xbox LIVE from Microsoft Advertising.
The History Channel drove T.V. viewership via Xbox LIVE campaign

Quick-service restaurant delivers to consumers through Xbox LIVE

Case Study | 03/03/10

Every day, over 130 million people eat at quick-service restaurants. To break out from the crowd and connect with males 18 to 34, a leading QSR chain turned to Xbox LIVE.
Quick-service restaurant delivers to consumers through Xbox LIVE

Sprint Spotlights New High-End Phone with Xbox LIVE Sponsorship

Case Study | 06/25/09

See how Sprint used the global launch of the Xbox LIVE independent video channel to introduce its new high-end phone, positioning itself as the exclusive sponsor of a popular internet series about online gamers, the target audience it wanted to reach.
Sprint Xbox LIVE campaign

Lionsgate Promotes Film Release with Xbox LIVE Campaign

Case Study | 04/14/09

Seeking to promote the release of its new action thriller, Lionsgate Films turned to the power of gaming with a unique and relevant Xbox LIVE ad campaign.
Lionsgate Promotes Film Release with Xbox LIVE Campaign

Electronic Arts Increases Sales with Xbox LIVE Ad Campaign

Case Study | 03/26/09

In an effort to increase sales of its new Dead Space game, Electronic Arts created a successful advertising campaign using the Xbox LIVE user interface.

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Electronic Arts