Microsoft Gaming - Microsoft Digital Advertising Solutions

Gaming

Build brand awareness and tell your story to the most engaged gaming audiences in the world through Xbox and the Massive network, MSN Games and Windows Live Messenger Games. Microsoft games advertising can help you reach an audience that is expected to top $312.2 million by 2009.¹

Key Benefits

The video game advertising industry is growing exponentially. Worldwide spending on video game advertising will rise from $692 million in 2006 to $1.9 billion in 2011, as the numbers of both hard-core and casual gamers continues to climb.²
Both in-game ads and online game advertising encourage user interaction, increase engagement, and drive key brand metrics.
The games, which have proved to increase brand awareness and recall, also can be used in conjunction with online promotions.
Microsoft gaming presents an exciting opportunity for advertisers to reach a highly engaged audience.

1. Yankee Group

2. eMarketer, April 2007

	Ready to Play? Xbox Hits Your Target Xbox offers unique and unprecedented opportunities for ad placements. Align your brand with once-a-year events such as the popular worldwide Halo 3 Tournament. Or, put your message in front of online social gamers year-round with a content sponsorship package.
	Be a Part of a Gamer’s Total Experience Imagine a skater rolling by a billboard for an advertiser’s real-life brand; or a gamer watching the trailer for a new movie release—all in an engaged, connected gaming environment. This is Massive—a pioneer in new media with a leading video game network, enabling marketers to engage millions of gamers in a dynamic, targeted fashion.
	Reach Millions of Gamers Associate your message with the best in online gaming. From traditional favorites like Monopoly to the latest Cake Mania 2 craze, MSN Games provides a wealth of sponsorship opportunities.
	Promote your Brand with Instant Messenger Grab players’ attention while they’re enjoying the latest free, downloadable games on Instant Messenger. Including everything from Bankshot Billiards to Backgammon, you can integrate your brand directly into an interactive game experience.