With a relatively high percentage of women on MSN Games, plus our strong audience of men in card & board games, you can reach the audience you want in an engaging and fun environment.

Demographics

Gender

• 66 percent Female
• 34 percent Male

Age

• 4 percent are 18-24 years old
• 12 percent are 25-34 years old (Index 115)
• 24 percent are 35-44 years old (Index 120)
• 29 percent are 45-54 years old (Index 111)
• 31 percent are 55+ 
• Average age is 47.8

Marital Status

• 67 percent are Married
• 33 percent are not Married (Index 113) 
• 41 percent have Children

Education

• 74 percent have any College
• 28 percent are College Graduates
• 17 percent are High School Graduates (Index 123) 
• 20 percent are High School Graduates or Less (Index 125)  

Income

• 10 percent have household income of less than $25,000 (Index 119) 
• 11 percent have household income of $25-$34,999 (Index 121)  
• 17 percent have household income of $35-$49,999 (Index 105) 
• 25 percent have household income of $50-$74,999 (Index 115) 
• 36 percent have household income of $75,000+

Online Behavior³

• 126 percent more likely to have purchased life insurance online in the last six months
• 65 percent more likely to have purchased/transacted student loans online in the last 30 days
• 59 percent more likely to have purchased an auto loan online in the last 30 days
• 58 percent more likely to have purchased fitness and diet products online in the last six months
• 55 percent more likely to provide frequent advice on household products
• 42 percent more likely to have purchased a credit card online in the last 30 days

Online Purchasing

• 58.9 percent have purchased online in the last 30 days (Index 109)