Overview Audience Profile Screens Ad Formats  

Reach a Growing Gaming Audience

MSN Games helps advertisers reach a large audience of people who enjoy playing online games. This popular entertainment site provides its audience with a diverse selection of games, including Wheel of Fortune, Bejeweled, and Messenger Checkers—and provides advertisers with an extensive audience.

Audience Demographics:
  • Reach a mature audience, as 65 percent of the MSN Games audience is in the 24-54 age group.1
  • MSN Games attracts millions of unique users; 59 percent have purchased online in the past 30 days.1

Why Advertise on MSN Games?
  • Reach influential women. With women making up 66 percent of the audience,1 MSN Games has one of the highest female audience populations on the MSN Network.
  • Thrive on loyalty. The average time spent on MSN Games is 84 minutes and the average page views per user is 222—providing healthy frequency for your advertising message.
  • Engage gamers with fun advertisements. Sponsorships associate your brand with the coolest online games and drive users to engage with your message. Home page placements help drive home your message to a broad audience. You can also leverage roadblocks and custom game opportunities, so that as gamers play each other on Windows Live Messenger, they also engage with your brand.

Read More About MSN Games Advertising Successes


Start connecting with the gaming audience. Contact a sales representative today.


1. @Plan, Summer 2009.

2. comScore Media Metrix, July 2009.

Reach Source: comScore Media Metrix October 2009