Mobile Textlink

Creative Acceptance Policy

All creative must meet the requirements of the MSA Creative Acceptance Policy

Ad Specification Details

Ad Type / Ad SizeNo of Characters Per LineNo of LinesClick-Thru URL Limit
Mobile Textlink 1x1161350 char

The User Experience

Hotmail Inbox and Folders Pages

Mobile Textlinks (minimum of one word), may appear in mobile services and applications. Text will scroll from right to left to right or wrap, depending on the specific device.

Examples below:

Ad Specifications

Textlink

  • 16 characters of text
  • Text only. No graphic images allowed.
  • Font and size are not adjustable
  • URL limited to 150 characters

 


Landing Page

  • 100 characters
  • Some older devices may not properly display text formatting.

Data Reported

Ad requests & clicks. No third-party tracking is allowed.

Ad Submission Guidelines

All creative must meet the MSA Ad Submission Guidelines