Description

• The Flash Video is user initiated and supports all UAP ad sizes, 300x250, 300x125, 728x90, 160x600, and 180x150.

Benefits

• Combines the power of Flash technology with interaction to attract users' attention.
• User has ultimate control of video experience—the power to stop, pause, control volume, and more.
• Marketing with MSN Rich Media gives you brand association with award-winning sites and services, as well as incredible reach to the millions of users who visit MSN every day.

The End-User Experience

1. User visits an MSN Web page.
2. The primary Flash ad (1) appears as one of the following UAP ad sizes; 300x250, 300x125, 160x600, 180x150, or 728x90. The banner ad renders on the page with a call to action to see a video clip. Once the user initiates the Flash video, the secondary Flash file (2) replaces the primary Flash file and starts to play the video. The Flash video must always be user initiated and no sound is allowed on the primary Flash asset.
   1. The user should always have the option to control the entire video experience (i.e., stop, pause, mute).
   2. The example above also includes information/navigation tabs to provide more information. This is recommended.

Data Logged by MSN

Before You Start

Additional Specifications

• The frames per second (FPS) should not exceed 18fps. Settings greater than 18fps will result in poor performance for many of our users and are not allowed.
• Primary Flash file animation is limited to first 15 seconds; continuous looping animation not accepted.
• Use animation carefully: Keep animation smooth and fluid, using slow motions and gentle fades. Fast and abrupt motion has been shown to be highly irritating.
• Both the primary and secondary Flash banners must feature a 1-pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used).
• Audio must be user initiated and never automatic.
• If audio is used, creative must include an On/Off switch for users.
• Audio insertion into Flash file may begin no earlier than the second frame.
• Both Flash files require that custom MSN actionscript is embedded in the file. For details see below.
• Both Flash files must be published in Flash 6.0. Version 7 is not currently supported.
• It is recommended to make the end of the video have a call to action that is clickable to the desired landing page. If the video is clickable, a new window will open upon user interaction and should pause the video clip.

Creatives

Ad Submission Guidelines

MSN Sites