Reach diet- and fitness-conscious women with Fitbie

 
With more than 76 percent of Americans exercising¹ and nearly 100 million people engaged in the overall MSN Lifestyle category every month², Fitbie is an outstanding opportunity to connect with women in a new way that goes above and beyond other diet and fitness sites. Fitbie, the new diet and fitness destination from MSN, provides the opportunity to connect with women who want to look, feel, and live better through smart diet and fitness choices. It’s an inspirational and interactive opportunity to connect in a new way. Unlike some competitor sites, Fitbie offers an experience tailored to the user’s specific goals, and expands beyond just the food and diet-focused content.

Fitbie’s fresh, dynamic voice is the authoritative source of popular brands like Men’s Health, Women’s Health, Runner’s World, and Prevention. Fitbie provides the information and resources women want with the expertise and guidance they trust. 

 

Audience demographic
•Fitbie has 5.2 million unique users and is 75 percent female. More than 25 percent of the audience is between the ages of 25 – 54². 


• Twenty-nine percent are the primary grocery shopper in the household, and 78 percent have purchased a product or service online in the last six months².

• Forty-seven percent have spent $200-$499 on health products online in the last 6 months, and 23 percent have spent $1000+ on retail/apparel online in the last six months³. Fitbie’s audience shops and spends across a wide variety of verticals, including CPG, pharmacy, retail, and more.


Why advertise on Fitbie?
• Expert, sought-after content: Fitbie features a wide range of expert advice and practical solutions for weight loss, nutrition, and fitness delivered in a confident and memorable editorial tone.

• Connect in an engaging environment: Fitbie users can share their success stories with others on the site, or through Facebook and Twitter, as they reach for and achieve their goals. Customized solutions and an easy-to-use navigation help people find answers to their diet and fitness questions.

• Leverage custom and highly-integrated ad solutions: Fitbie offers targeted brand integration with solutions that include custom content, slideshows, applications, tools, and more. All have a focus on high-impact and innovative ways to display advertiser campaigns.

 

Connect with consumers who are searching for information about looking and feeling their best. Contact a sales representative today.

 

Visit Fitbie.msn.com

 

¹ comScore, March 2010.
² comScore, Plan Metrix January 2011: compared to the average internet user.
³ comScore, Plan Metrix Consumer Target Profile, June 2010, MSN Lifestyle, Delish and MSN Health. Glo not available through Plan Metrix as compared to the average internet user.